Google Ads, or Pay-Per-Click (PPC) marketing, is a quick way to generate TRAFFIC to your business’ website. This is done through using paid sponsored positions in search engines. The keyword here is TRAFFIC. It is not a quick way to generate quality leads. To generate quality leads, you need a blended digital strategy from an effective website to effective digital marketing campaigns – both paid and organic.

google adwords partners

Pay Per Click Marketing Fort Myers

AdWords can be managed by yourself or a professional online marketing firm can provide a manage service for you.  Companies like JLB can provide a full range of complementing web marketing services that will benefit your business greatly.  The main benefit to having a firm manage your Adwords will be the blended support and strategy across your SEO, AdWord and Website services.

ppc fort myers

Agencies like ours are able to provide our customers with a blended digital marketing strategy where your paid campaigns complement and support your SEO strategy; and, where your website supports your entire digital marketing initiatives overall. This is the benefit in having an agency run your full marketing strategy and campaigns.

Our management service for paid ads allows us to utilize full benefits from the Ads Systems such as advanced targeting, lower costs, more traffic, improved ROI, and so on.

By having your paid account managed by a team of local digital marketing experts that truly care about the success of your business, you can receive the below benefits:

  • Set-it and Forget it – JLB handles it all for you.
  • Enjoy more free time, or available time to focus on other aspects of your business.
  • Start seeing more low-cost, target traffic coming from your ads.
  • Improve your results and ROI.
  • Receive transparent, detailed monthly reports that show progress and results.

Paid Ads Management:

  • Keyword Research and Ad Budget Recommendations
  • Initial Account and Campaign Setup or Optimization
  • Creation and Expansion of Ads
  • Evaluation and Trimming of Low Performance Keywords, Targeting and Ads
  • Expert Account Management
  • Structured Campaign Management
  • Expansion of Ad Groups
  • And, much, much more.



To see the best results from your marketing campaigns, you will need a search engine optimization (SEO) campaign that complements and coexists with your search engine marketing (SEM) campaign. As a business, you should try to take full advantage of all available opportunities that could drive quality traffic to your site. You can increase your audience reach by targeting relevant and popular searches to your business so your website ranks for these terms. In addition, you can target keywords that have higher search volume and are more competitive because your organic listing will capture a small portion of that traffic while your paid ads will capture most of the remaining traffic.


The keywords, negative keywords, targeting, and other Google & Paid Ads setup details we implement for our clients are proprietary, and must not be shared or used except by the specific client and in their own primary market area.

In addition, the client must have a website that will support a lead capture processes.

You will be granting access for JLB to setup a Google Ads account for you as an approved third-party contractor for campaign management.